Use cases
Who uses AdAlign,
and why it matters to them
The same connected product reads differently depending on who is paying for the clicks. Spend at risk, landing pages ranked by what they cost, daily drift checks and drafted fixes, for five kinds of team.
By role
How different teams use AdAlign
Performance marketers
Your ROAS didn't drop. Your page changed.
The problem
You're running 20+ ad sets, your media buyer is optimizing CPAs, and your CRO team is testing landing page variants in parallel. A new page variant goes live on Thursday, your ROAS tanks by Monday, and it takes two weeks to work out that the page and the ad are saying different things.
How AdAlign helps
- Every live ad scored as it goes live, against the page it actually sends people to
- Spend at risk per ad and per page, in your currency
- Drift alerts when CRO ships a variant under your best ad set
- Weakest dimension named per page, with the specific fixes ready to apply
E-commerce & DTC brands
The click was earned. The bounce was avoidable.
The problem
Your ad shows the red colorway. Your page loads with the black one. Your ad promises free shipping; the page says calculated at checkout. Shoppers don't read, they match. When what they see doesn't match what they clicked, they leave, and you see the bounce but never the cause.
How AdAlign helps
- Colorway, offer and shipping mismatches caught on Visual Match and Message Match
- Collection and product pages ranked by spend at risk
- Daily checks catch expired promos that are still being paid for
- Variants drafts the headline and offer copy the page is missing (beta, needs the AdAlign tag)
Marketing agencies
The client changed the page. You took the call.
The problem
You manage 15+ accounts. Your media buyers don't have visibility into what clients are doing on the CMS side. Clients make "minor copy updates" that break message match on your best-performing ad sets. You find out when they ask why CPL doubled, and then you have to explain that it wasn't the ads.
How AdAlign helps
- One spend-at-risk figure per client workspace
- Owner, Admin, Reviewer and Viewer roles with a review workflow
- Drift alerts to Slack before the client notices
- Shareable landing-page report for the client's web team
Startups & small teams
No budget for preventable problems.
The problem
You're spending a few thousand a month on ads and running the whole operation yourself, or with one other person. You're not hiring a CRO consultant and you're not running a four-week A/B test. You need to know: is this page good enough to send paid traffic to right now, and if not, what exactly needs to change?
How AdAlign helps
- Free audit on one ad and its page before you spend anything
- Free tier: connect one account and score up to five ad-to-page pairs a month
- Spend at risk tells you which page to open first
- Specific fixes, not "improve your headline"
Agency networks & holdcos
Fifty accounts, one question: where is the money leaking?
The problem
You have dozens of client accounts across offices, product lines and channels. Different teams run different accounts. Standards exist on paper but not at the execution layer. By the time someone notices a misaligned page, it has been running for two weeks and nobody can say what it cost.
How AdAlign helps
- Spend at risk rolled up across every workspace
- The same 0–10 score on the same four dimensions everywhere
- Roles per workspace that match the org
- Review workflow and score history for governance
Syncs with Meta and Google Ads. Audits any ad from TikTok, LinkedIn or Reddit.
App ApprovedAdAlign drafts the page copy. You publish it.
BETAEvery low score names the weakest dimension and ships specific fixes. With the AdAlign tag on your domain, Variants turns them into a draft you review side by side with the original. Nothing goes live until you publish it.
The score names the weakest dimension and the specific fixes, per ad and rolled up per landing page. Apply or dismiss each one.
Variants drafts text-only changes to three slots: Headline, Body copy, Call to action. You see Original (control) next to Personalized.
Preview on the live page, then publish through the AdAlign tag. Hold back a share of matching visitors as a control, 50% by default. Price or discount claims ask for an explicit confirmation first.
Lift is reported once each arm has 100 visitors, including when the rewrite loses. If the page changes underneath a variant, it pauses itself.
- Text only, no images or colours
- Pre-drafted and human-approved, not live AI rewriting
- Scope: one ad, an ad set, a campaign, or all paid traffic on a path
- Beta. Requires the AdAlign tag on your domain
See how teams use AdAlign across every workflow
Real screens from the connected workspace: dashboard, landing pages, the ads behind each page, and client workspaces.
Dashboard
Every account, every score, at a glance
Landing Pages
Alignment health across every destination
Ads per page
Every ad pointing at a page, ranked by spend
Landing Page Score
4-dimension rubric per page
Clients
Manage every account in one place
Find your situation above?
Book a demo and we'll connect one of your ad accounts read-only and walk through your spend at risk on the call. Or run a free audit on one ad first.