How it works
How AdAlign finds the spend at risk, and fixes the page behind it
A read-only Meta and Google Ads connection, four dimensions per ad-to-page pair, spend at risk per landing page, drafted fixes you publish yourself, and daily drift checks.
Score, fix, watch: the whole loop in under 90 seconds.
Process
Connect once. Then score, fix, watch.
One read-only connection turns a one-off audit into a system that scores every live ad, puts a number on the misalignment, drafts the fix and keeps checking.
Connect
OAuth into Meta or Google Ads, read-only. Every live ad and its destination URL sync in; new ads are queued and scored as they go live.
Score
Each ad is compared with its landing page on Visual Match, Message Match, Above the Fold Continuity and Tone Alignment. One score out of 10, plus the weakest dimension.
Fix
Specific fixes per page, a shareable report for whoever owns the page, and, with the AdAlign tag, drafted page copy you publish with a holdout.
Watch
Landing pages are checked daily for drift. Low-score and score-drop alerts go to email or Slack.
Want to see the scorer before connecting anything?
Run a free audit on one ad and its landing page. Meta, Google, TikTok, LinkedIn or Reddit, no account needed. Same four dimensions, same score.
Read-only, by design.
Meta and Google Ads via standard OAuth. AdAlign reads ads, creatives, destination URLs and spend; it never edits a campaign. Spend sits next to every score, so you see what a low score costs.
Scoring
The score is built from four signals
Default weights. Visual and message match carry the most weight because a visitor decides in the first seconds whether the page is the ad they clicked. They shift by platform and placement: Google Search puts 70% on message and above-the-fold, TikTok and Reels raise tone to 30–35%.
Visual Match
How well visuals in your ad match the aesthetics of your landing page. Colors, imagery and layout either confirm the click or create doubt.
- Color palette continuity
- Hero image consistency
- Layout and visual hierarchy
- Typography alignment
Message Match
How well ad headlines, offers and CTAs are echoed on the landing page. The ad made a promise; does the page keep it?
- Headline echo
- Offer and discount consistency
- CTA alignment
- Value prop continuity
Above the Fold Continuity
How clearly the landing page confirms the ad's promise above the fold. The offer, details and CTA should be front and center, not buried.
- Offer visibility above the fold
- CTA prominence and placement
- Navigation clarity
- Content hierarchy alignment
Tone Alignment
How consistent the tone and voice are between your ad and landing page. A mismatch here signals a broken experience even when the words are technically right.
- Brand voice match
- Urgency and emotional tone
- Audience targeting fit
- Formality level
0–10. Below 5 is where spend at risk starts.
Above 7 is strong alignment. Below 5, that ad's monthly spend at the current pace is counted as at risk, and the report names the dimension that pulled the score down and the concrete fix.
The gap
What misalignment actually looks like
Ads and pages
telling different stories.
AdAlign catches every gap
across four dimensions.
One number per landing page: spend at risk.
Spend at risk is the monthly spend, at the current pace, on live ads scoring below 5: what keeps going to them until they're fixed. Ten ads can point at one page, so AdAlign rolls score, spend and weakest dimension up to the page and ranks pages by what they cost. Unscored spend is shown separately, so the number is never padded.
Step 3: Fix the page, not the ad.
BETAThree layers. Every score ships specific fixes. Every landing page has a shareable report that lists each ad pointing at it with its share of spend and its score, for whoever owns the page. And with the AdAlign tag on the domain, Variants drafts the copy and publishes it with a holdout. Nothing goes live until you publish it.
- 1Diagnose
The score names the weakest dimension and the specific fixes, per ad and rolled up per landing page. Apply or dismiss each one.
- 2Draft
Variants drafts text-only changes to three slots: Headline, Body copy, Call to action. You see Original (control) next to Personalized.
- 3Publish with a holdout
Preview on the live page, then publish through the AdAlign tag. Hold back a share of matching visitors as a control, 50% by default. Price or discount claims ask for an explicit confirmation first.
- 4Measure, or auto-pause
Lift is reported once each arm has 100 visitors, including when the rewrite loses. If the page changes underneath a variant, it pauses itself.
- Text only, no images or colours
- Pre-drafted and human-approved, not live AI rewriting
- Scope: one ad, an ad set, a campaign, or all paid traffic on a path
- Beta. Requires the AdAlign tag on your domain
| Slot | Original (control) | Personalized |
|---|---|---|
| Headline | Quality furniture for every home | The corner sofa from the ad, in stock and ready to ship |
| Body copy | Browse our full collection. | See the sofa you clicked first, then the rest of the range. |
| Call to action | Learn more | See the sofa |
The report your web team gets: every ad pointing at the page, its share of spend, and what to change.
Pages change. AdAlign notices.
Pages get edited, promos expire, creatives get swapped. Monitored landing pages are re-checked daily, re-scored when they change, and flagged Stable, Pending or Drifted. Low-score and score-drop alerts go to email or Slack.
See the full alignment platform in action
Every screen is real. This is the workspace after you connect.
Dashboard
Every account, every score, at a glance
Ad Library
Every synced ad across Meta and Google
Ads per page
Every ad pointing at a page, ranked by spend
Landing Page Score
4-dimension rubric per page
Every score is grounded in the AdAlign Brain.
AdAlign isn't a generic LLM wrapper. Behind every score is a curated knowledge base of platform docs, academic research, ad-to-page teardowns and scoring rubrics: 86 linked articles. We've laid it out like the brain of the person clicking your ad, with Visual Match in the visual cortex, Message Match where language is understood and tone in the emotional core. Every article cites its sources.
Explore the AdAlign Brain- 33Visual Match
- 31Message Match
- 24Above the Fold
- 20Tone
- 20Scoring rules
- 5Calibration
- 8Platforms
An article that informs two dimensions counts in both.
See your own spend at risk on the call.
We connect one of your ad accounts read-only, score every live ad against its page, and walk through the number together. Want to see the scorer first? Run a free audit on one ad.