Comparison
AdAlign vs manual ad‑to‑landing page audits
If you run a handful of campaigns and check them yourself, a manual review works. Once you have more live ads than hours, the review stops happening: pages change after launch, promos expire, and nobody re-checks an ad that passed last month. AdAlign connects to Meta and Google Ads read-only, scores every live ad against its landing page as it goes live, and re-checks the page every day.
Updated 29 September 2026
Where manual audits break
Most teams audit alignment the same way: open the ad, open the page, compare the headline and the offer, maybe record a Loom, paste a note into a sheet or Slack. It works until the number of live ads outgrows the time anyone has to look at them.
- It scales with hours, so it gets skippedEvery ad-to-page pair means opening the ad, opening the page on a phone, scrolling past the fold and writing a note. Do the maths for your own book: live ads × minutes per pair × audits per month. For most teams the answer is more hours than anyone has, so the audit is the first thing to slip.
- Two reviewers, two verdictsOne person checks the headline, another the imagery, a third skims and approves. Without a shared rubric the result depends on who did the review and how busy they were.
- Nobody re-checks what passed last monthPages get edited, promos expire, creative rotates, and the ad platforms now pick destination pages themselves. A manual audit is a snapshot. The mismatch that appears two weeks after launch keeps spending until a client or a CPA spike points at it.
- Notes don’t say what a mismatch costsA spreadsheet of findings treats a €10-a-day ad and a €2,000-a-day ad the same. Without spend next to each finding, the team fixes what is easiest, not what is most expensive.
- Hard to show the clientA tab of internal notes doesn’t read as a deliverable. Turning it into a deck is another hour per client per cycle.
Side by side
| Manual review | AdAlign | |
|---|---|---|
| Coverage | The ads someone picks to check | Every live ad synced read-only from Meta and Google Ads; new ads are scored as they go live |
| What is checked | Whatever the reviewer remembers | Four dimensions: Visual Match, Message Match, Above the Fold Continuity, Tone Alignment. One score out of 10 with the weakest dimension named |
| Consistency | Varies by reviewer and workload | The same rubric on every pair, grounded in the AdAlign Brain |
| Prioritising | Gut feel, or whoever complains | Spend at risk: the monthly spend, at the current pace, on live ads scoring below 5, per account, per landing page and per ad |
| After launch | Only if someone re-checks | Landing pages re-checked daily and flagged Stable, Pending or Drifted; alerts to email or Slack |
| Fixing | A note for whoever owns the page | Specific fixes on every score. Variants (beta) drafts headline, body and CTA copy you publish through the AdAlign tag, with a holdout |
| Client reporting | Screenshots, sheets or a custom deck | A shareable landing-page report ranked by spend × (10 − score) |
| Cost | Staff time, or skipped audits | From €590/mo, priced by monitored ad spend (seats and accounts unlimited) |
Where manual review still wins
A person who knows the client, the strategy and the brand voice catches things a rubric can’t. A deliberately off-brand launch, a teaser campaign that withholds the offer on purpose, a regulated category with its own rules: those need judgement.
The best setup uses both. AdAlign checks every live ad, every day, the same way, and ranks what it finds by spend. Your team reviews the top of that list and makes the calls that need context.
Who switches from manual review
Performance agencies
Many clients, one QA standard
You run Meta and Google Ads for a book of clients and can’t hand-check every ad every week. One figure per client (spend at risk) tells you where to look first, and the page report is something you can send.
In-house growth teams
Ads and pages built by different people
Paid social ships creative daily, the web team ships the site weekly. AdAlign catches the moment the two stop telling the same story, before it shows up in CPA.
Media buyers
High creative volume
You launch and rotate creative constantly. New ads are scored as they go live, so a mismatch shows up in the dashboard instead of in next week’s numbers.
Agency founders
QA the client can see
A ranked report of what you checked, what it was costing and what you fixed turns invisible QA into part of the retainer.
How it works
Want to see the scorer before connecting anything? Run a free audit on one ad. No account needed.
Connect read-only
OAuth into Meta or Google Ads. AdAlign reads ads, creatives, destination URLs and spend. It never edits a campaign.
Every live ad is scored
Each ad is compared with its landing page on four dimensions and rolled up per page, so ten ads pointing at one page become one line with one number.
Fix, then let it watch
Work down the pages ranked by spend at risk, apply the fixes, share the report. Daily checks flag the page that changes next.
See your own spend at risk on the call
We connect one of your ad accounts read-only, score every live ad against its page and walk through the number together.
Read-only access · Meta + Google Ads · No commitment on the call
Questions teams ask
Does AdAlign replace the person who reviews our ads?
No. It replaces the part of the job that doesn’t need judgement: opening every ad and page, applying the same checks and noticing when something changed. Your team spends its time on the flagged pairs and on the campaigns where breaking the rules is deliberate.
Why should we trust the score?
Every score names the dimension that pulled it down and comes with specific fixes, so you can check the reasoning rather than accept a number. The rubric is grounded in the AdAlign Brain, a curated knowledge graph of platform documentation, research and ad-to-page teardowns, and it is the same rubric on every pair.
We only run a few campaigns. Do we need this?
Probably not the connected product. If you review a handful of ads yourself, a manual check is fine. The free single-ad audit is still a useful second opinion before launch.
Does AdAlign change anything in our ad accounts?
No. Access is read-only OAuth. Page copy only changes on domains where you install the AdAlign tag, and only after someone on your team publishes a variant.
Which platforms are covered?
Meta (Facebook and Instagram) and Google Ads sync directly, so every live ad is scored automatically. Ads from TikTok, LinkedIn and Reddit can be checked one at a time with the free audit.